In a rapidly changing industry, understanding where to invest your time and energy is crucial. Will Grewal, the CEO of @homestackapps offers a unique perspective on this by drawing a parallel between the Japanese culture of perfection and the real estate industry. He describes his experience in Japan as a "12-star experience in a 10-star world," where a deep pride in one's craft is evident in every interaction. He argues that this commitment to a high level of service and care can be a guiding principle for real estate agents and brokerages. This principle is a key part of the conversation, which emphasizes the shift from a culture of yield and consumerism to one of perfection and intentionality.
The conversation then shifts to the evolving landscape of real estate technology. Will explains that while traditional websites are still important for establishing credibility, the industry is moving towards a mobile-first world. He highlights that while desktop is still used for deep-data analysis, most of the "middle-of-the-funnel" activity—like messaging, scheduling, and receiving alerts—is happening on mobile devices. Will introduces Homestack as a tool that directly addresses this shift. It offers agents a white-labeled, branded mobile app that prioritizes personalization, data privacy, and agentic AI. This is a direct contrast to portals that monetize user data and offer a one-size-fits-all experience.
A significant portion of the conversation is dedicated to the future of AI in real estate. The hosts discuss how an "AI-empowered agent" will use technology to accelerate their business, not to replace themselves. Will explains that while AI is an information-processing monster, it currently lacks the empathy and emotional intelligence to handle the human side of a real estate transaction. He predicts that AI will create more consumer confidence in areas like pricing and discovery, but a human agent will still be vital for synthesizing that information and providing the personal touch. The episode concludes with a powerful piece of advice: the ultimate form of leverage today is code, not money. The agents who will succeed in the future will be the ones who embrace technology to scale their efforts and free up their time for what truly matters: building relationships.
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