Luxury Presence vs HomeStack comes down to what you are buying. HomeStack builds your own branded iOS and Android app, and the app is the whole product. Luxury Presence sells a broader platform with a website, SEO, ads, and a CRM, where the branded app is one of ten products and an also a tack-on.
HomeStack is built for fast-growing teams that want flexibility and a well-built app system, not an app added on to a larger package.
Luxury Presence is a great option for teams that are looking for a solution to cover all of the bases, primarily a website. Not necessarily the most fleshed out solutions for CRM, SEO, ads, an app, etc.
HomeStack goes deeper on the app, while Luxury Presence covers more of the business around it.
HomeStack is a specialist that builds and maintains white-labeled real estate apps. Luxury Presence is a platform that bundles a website, search marketing, ads, a CRM, and a branded app.
HomeStack publishes apps under your own name on the Apple App Store and Google Play. You choose the name, colors, typography, and icon. The team configures your MLS feeds, your agent roster, and your lead flow, then trains you on marketing the app after launch. See how HomeStack builds your app.
Luxury Presence builds around the website. SEO and GEO, paid ads, an AI CRM, listing alerts, and a branded mobile app sit on one system. The agent-branded app is included on its All-In plan and offered as an add-on on the others.
HomeStack gives a growing team an app system it can shape as it scales. Every agent gets a personalized version, and the app connects to the CRM you already use.
Each agent on your roster gets a back office and login. Individual agents can customize their own version of the app and use it as a virtual business card. You set your preferred lead flow during setup, and you can add vendor lists, local community info, and custom content inside the app.
"We learned we could make a branded real estate App and personalize it to each real estate agent on our team."
Carolyn Young, Broker, Carolyn Young Team. Read her story.
The HomeStack app includes custom push notifications, listing alert drips, encrypted chat with document upload, lead capture, and monthly scorecards. Push campaigns can reach one client, a group, or your entire user base. Agent insights show views, favorites, and saved searches, so your team knows who is active in the app.
By its own account, Luxury Presence does not offer agent-branded Android apps, per-agent brokerage apps, broadcast push campaigns, or app usage scorecards. A HomeStack demo walks through each of these inside a live app.
HomeStack does not include a CRM or a website, so you keep the ones your team already trusts. The app connects to your CRM through HomeStack's integrations, so your system of record stays where it is. Not sure which CRM fits? Read HomeStack's guide to choosing a real estate CRM.
Luxury Presence is the better fit when your larger gap is the website, search visibility, or marketing, not the app. Per its comparison page, one subscription covers a designer-built website, SEO and GEO, ad management, and an AI CRM.
Choose HomeStack if the app is the system you want built out. Choose Luxury Presence if you want one vendor for the website, search marketing, and CRM.
Book a demo to see what a HomeStack app looks like for your team.
HomeStack is the better fit for a fast-growing team that wants a flexible, fully built-out branded app. It offers iOS and Android apps, a personalized app for each agent, custom push campaigns, and monthly usage scorecards. Luxury Presence is the better fit when the team also needs a new website, SEO, and a bundled CRM. The right choice depends on whether the app or the marketing around it is the larger gap.
No. HomeStack builds and supports the app, with Web IDX search for desktop and mobile. It does not include a CRM, website design, or SEO. The app connects to your CRM through HomeStack's integrations, which keeps your existing systems in place.
Yes. HomeStack publishes your branded app to both the Apple App Store and Google Play. By Luxury Presence's own account, its agent-branded app is iOS only, while its Presence-branded app covers iOS and Android.
HomeStack is an app platform that connects to your CRM and other tools, so it is built to sit beside the systems you already run. The right setup depends on your website, your CRM, and which Luxury Presence plan you are on. Ask the HomeStack team in a demo how an app would work alongside your current stack.
App prices vary on customization, starting at $X Book a demo to get a quote for your team.
A HomeStack app specialist helps you choose an app name, design the app, and set up your MLS feeds. If you add multiple agents, HomeStack collects your roster and gives each user a back office and login. You then choose your lead flow and connect your CRM before launch on the Apple App Store and Google Play.
The best alternative depends on what you want to replace. HomeStack is the option for a branded iOS and Android app with deep app features. For a website or CRM, compare specialists in those categories, like Follow-Up Boss for a real estate specialized CRM.
