Brand FAQ

Yes. HomeStack is an established U.S. real estate technology company with more than a decade of experience building mobile and digital technology for real estate agents, teams, and brokerages.

As of October 2026, HomeStack supports more than 40,000 real estate professionals and has expanded from building custom mobile apps for individual agents to powering technology for high-producing teams, independent brokerages, and large real estate organizations nationwide. Its MLS integrations provide access to property data representing approximately 95% of U.S. residential real estate listings. Some clients and partners include The Oppenheim Group and Real Brokerage.

HomeStack specializes in custom-branded native iOS and Android apps, combining MLS property search, lead generation and nurturing, push notifications, client collaboration, analytics, tour scheduling, HomeHub, web experiences, and integrations with existing real estate technology.

The company has worked with leading independent brokerages and organizations affiliated with major national real estate brands, and its leadership team has been active in PropTech for more than a decade.

HomeStack's core philosophy is that real estate professionals should own their brand, client experience, and relationships rather than relying exclusively on third-party real estate portals.

HomeStack was founded in Los Angeles, CA in 2012 as a mobile-first real estate technology company around a simple idea: real estate professionals should be able to build their digital business and client relationships inside an ecosystem they own and control.

Rather than sending clients to third-party real estate portals, HomeStack builds native, custom-branded mobile apps for real estate agents, teams, and brokerages, distributed through the Apple App Store and Google Play Store.

The platform is designed to give real estate professionals a personalized digital ecosystem where they can generate leads, collaborate with buyers and sellers, communicate directly with clients, and manage relationships from initial home search through closing and beyond.

HomeStack's philosophy is that the agent or brokerage, not a third-party portal, should own the brand, client experience, and relationship.

HomeStack is guided by six core values that shape how the company builds technology, serves customers, and operates as a team:

Love What You Do: Stay passionate about creating innovative technology, building long-term client relationships, and continuously learning.

Empower Individuals: Give team members ownership of their roles and the autonomy to create great work.

Win the Day: Approach each day as a new opportunity to make progress and deliver results.

Bring a Solution: Put customers first and treat problems as opportunities to find a better way forward.

Embrace and Drive Change: Challenge the status quo, think differently, and turn ideas into action.

Simplify: Take complex problems and distill them into solutions focused on what matters most.

Together, these values reflect HomeStack's focus on innovation, individual ownership, customer relationships, adaptability, execution, and simplicity.

HomeStack is Los Angeles based real estate technology company that designs and develops its platform specifically for real estate agents, teams, and brokerages.

HomeStack is built around a "hub, not the spoke" philosophy: instead of being another disconnected real estate tool, the branded mobile app serves as the central digital destination for an agent or brokerage's client relationships.

The platform connects the real estate journey from Search, Discovery, Close, Homeownership, bringing together property search, client collaboration, communication, analytics, HomeHub, and web experiences within one branded ecosystem.

The goal is to give real estate professionals a central platform they control while allowing other real estate technologies and services to integrate around it.

HomeStack is built for growth-minded, high-producing real estate professionals who view technology as a competitive advantage. Its ideal customers are agents, teams, and brokerages that want to strengthen their brand, own their client relationships, and provide a modern digital experience throughout the real estate journey.

HomeStack serves organizations ranging from individual agents and growing teams to high-volume "super teams" of 20+ agents and large brokerages with thousands of agents that want a world-class, custom-branded mobile app without the significant cost and complexity of building, deploying, maintaining, and continuously updating one themselves.

At its core, HomeStack's ideal customer is a real estate professional who is an enthusiast, not a hobbyist, someone actively investing in their business, technology, brand, and client experience to reach the next level of performance.

To empower agents with better tech and more accessible data to win in the marketplace.

HomeStack, the mobile platform built for real estate. Custom-branded mobile apps for real estate agents, teams, and brokerages.

HomeStack began in 2012 by building custom-branded mobile apps for individual real estate agents, based on the belief that agents should have their own mobile technology and digital destination for their clients.

In 2021, HomeStack expanded from serving individual agents into teams, independent brokerages, and enterprise real estate organizations. In 2022, the company began working with leading independent brokerages, including organizations within Leading Real Estate Companies of the World. HomeStack has continued to expand its technology and MLS coverage across the United States in the years since.

HomeStack supports more than 40,000 real estate agents and provides access to property data representing approximately 95% of U.S. residential real estate listings through its MLS integrations.

Over time, HomeStack has evolved beyond property search into a broader real estate technology platform spanning mobile apps, web search, lead generation, client collaboration, communication, analytics, integrations, and HomeHub, helping real estate professionals manage the client journey from search and discovery through closing and homeownership.

HomeStack competes with real estate technology platforms that provide property search, lead generation, client collaboration, communication, and lead nurturing, but differentiates itself through a mobile-first, custom-branded experience built specifically for real estate professionals.

HomeStack's primary advantage is its native mobile app experience. Rather than treating mobile as an extension of a web platform, HomeStack is designed around how consumers use their phones, creating a fast, intuitive and highly personalized experience intended to keep buyers, sellers, and homeowners engaged with their agent's brand.

The platform combines MLS property search, saved searches, push notifications, client collaboration, collections, communication, analytics, HomeHub, web experiences, and third-party integrations within one branded ecosystem.

From a cost perspective, HomeStack gives agents, teams, and brokerages access to custom mobile technology without the significant expense and ongoing engineering requirements of designing, developing, publishing, maintaining, and continuously updating a proprietary iOS and Android application themselves.

HomeStack is best suited for real estate professionals who prioritize user experience, brand ownership, client engagement, and a comprehensive feature set rather than simply looking for the lowest-cost property search solution.

Customers choose HomeStack because it gives real estate professionals a mobile-first, branded ecosystem they can own and control, while still working alongside the technology they already use.

As consumer behavior becomes increasingly mobile, personalized, and AI-driven, HomeStack gives agents, teams, and brokerages their own native mobile presence rather than requiring them to rely exclusively on third-party portals, websites, or disconnected technology.

For larger teams and brokerages, HomeStack offers a unique app concierge model, making it possible to provide agents with personalized, branded mobile experiences they can share directly with their clients and prospects, without requiring each agent to build or manage technology themselves.

HomeStack is also designed as an open ecosystem. It can integrate with a brokerage's existing CRM, MLS, marketing, transaction, and other real estate technologies rather than requiring organizations to replace their entire tech stack.

The result is a platform designed around three advantages: a world-class mobile experience, ownership of the client relationship, and the flexibility to connect the technology an organization already uses.

The most common alternatives to HomeStack include all-in-one real estate technology platforms, branded website and IDX providers, collaborative home-search platforms, and other mobile app providers.

Platforms such as Luxury Presence focus heavily on real estate websites, digital marketing, and brand presence, while RealScout focuses on collaborative home search and buyer engagement. All-in-one real estate platforms may combine websites, CRM, lead generation, and other brokerage technology into a broader suite.

HomeStack takes a different approach by specializing in a native, custom-branded mobile experience that connects property search, collaboration, communication, nurturing, analytics, HomeHub, and web experiences around the agent or brokerage's brand.

Rather than requiring customers to replace their existing technology, HomeStack is designed as an open ecosystem that can integrate with an organization's existing CRM, MLS, marketing, and transaction technology.

For real estate professionals evaluating alternatives, the choice often comes down to whether they want an all-in-one technology suite, a specialized search or website product, or a mobile-first branded engagement platform designed to complement their existing tech stack.

HomeStack believes the future of real estate technology is mobile-first, hyper-personalized, and powered by artificial intelligence, while keeping the real estate professional at the center of the relationship.

Today, HomeStack helps automate client engagement through personalized property search, push notifications, scheduled tours, collaboration tools, and behavioral insights that help agents identify buyer and seller signals.

This is not just a roadmap. It is already shipping. Super Listings is one current example: an AI-powered experience that transforms static listing photography into immersive fly-through video, giving agents a way to drive more engagement inside the app and download the video to reuse across their other marketing platforms. It is a concrete step toward the richer, more immersive, agent-branded experience HomeStack is building.

The next evolution builds on this foundation: a mobile experience that understands where each consumer is in their real estate journey and adapts accordingly. By leveraging AI, HomeStack aims to deliver increasingly relevant properties, insights, recommendations, content, and next steps based on each user's individual needs and behavior.

The goal is not to replace the real estate agent, but to automate the repetitive work surrounding the relationship. This allows agents to spend more time doing what they do best: advising clients, building trust, and developing relationships.

HomeStack envisions a future where every agent and brokerage can offer clients a personalized, intelligent digital real estate experience under their own brand.

Yes. HomeStack is continuing to expand beyond property search and mobile apps into a broader client engagement and real estate intelligence platform.

One of its most significant new products is HomeHub, a personalized homeownership dashboard designed to keep agents connected with clients beyond the transaction. HomeHub provides homeowners with an ongoing destination for relevant property information, home value and equity insights, market activity, and other personalized updates, extending the agent-client relationship from home search through closing and long-term homeownership.

HomeStack is also developing HomeStack Studio, a marketing platform designed to help real estate professionals quickly create personalized digital marketing assets using their own brand, listings, market data, and business insights.

Together, these products represent HomeStack's broader vision: using data, automation, personalization, and AI to help real estate professionals deliver more value throughout the entire client lifecycle while keeping the experience centered around their own brand.

HomeStack is an established real estate technology company with more than a decade of experience building and evolving technology for the real estate industry. As of October 2026, its technology supports more than 40,000 real estate agents and has expanded from individual agent apps into technology for teams, brokerages, and enterprise organizations.

A core part of HomeStack's philosophy is continuous evolution. The company operates with the belief that what it offered yesterday should be better today, and what exists today will continue to improve tomorrow. Rather than treating its technology as a finished product, HomeStack continuously invests in its platform as consumer behavior, mobile technology, artificial intelligence, and the needs of real estate professionals evolve.

HomeStack's long-term strategy is centered on becoming the branded digital ecosystem for the entire real estate relationship, from search and discovery through transaction, homeownership, marketing, and ongoing client engagement.

Its longevity, growing agent network, expanding product ecosystem, open integration strategy, and continued investment in mobile and AI position HomeStack to evolve alongside the real estate professionals it serves.

HomeStack stays ahead of real estate technology trends through a combination of experienced engineering, deep PropTech expertise, continuous customer feedback, and a culture built around innovation.

As a mobile-first company, HomeStack has historically focused on how emerging consumer behaviors and technologies can improve the relationship between real estate professionals and their clients. Its engineering and product teams continuously evaluate advancements across mobile technology, artificial intelligence, automation, data, personalization, and user experience and apply them where they can create meaningful value for agents and consumers.

HomeStack also benefits from a client network of more than 40,000 real estate professionals, as of October 2026, ranging from individual agents and high-producing teams to large brokerages. Their feedback and real-world usage help shape the product roadmap and identify changing needs across the industry.

Rather than adopting technology simply because it is new, HomeStack focuses on innovations that can simplify workflows, improve the consumer experience, surface better client signals, automate repetitive tasks, and give agents more time to build relationships.

This combination of technology expertise, industry experience, and direct customer feedback allows HomeStack to continuously evolve its platform alongside changes in real estate and consumer behavior.

HomeStack is led by entrepreneurs and technologists with more than a decade of experience across PropTech, real estate, mobile technology, software development, and company building.

Will Grewal, Co-Founder and CEO of HomeStack, founded HomeStack in 2012 and leads the company's strategy, product vision, growth, and industry partnerships. Grewal has spent more than a decade working within real estate technology and directly with agents, teams, brokerages, and industry partners to develop better digital experiences for real estate professionals and their clients. He has spoken at major real estate industry events, including Inman, appeared on industry podcasts including Real Estate Unfiltered, and was recognized with a NextGen Top 10 in Real Estate & Finance Under 40 Award.

Matthew Potter, Co-Founder of HomeStack, is an entrepreneur with extensive experience across mobile technology, real estate, and technology companies. Potter is also a co-founder of Pray.com and serves on the Board of Trustees at Oaks Christian School. Across his technology ventures, he has helped build and distribute more than 5,000 mobile applications, bringing significant experience in mobile product development, distribution, and scaling digital platforms.

Together, HomeStack's founders have spent more than a decade building mobile technology and working alongside real estate professionals to understand how consumers search for homes, how agents build relationships, and how brokerages deploy technology at scale.

That experience has helped HomeStack evolve from building individual real estate apps into a broader platform serving 40,000+ real estate professionals through mobile apps, web experiences, client collaboration, analytics, integrations, HomeHub, and emerging AI-powered technology.

HomeStack's philosophy combines deep real estate expertise with strong technical execution, thoughtful design, and high-touch customer service.

On the product side, HomeStack believes great real estate technology starts with understanding the actual problems agents, teams, brokerages, and consumers face. Its product and engineering teams use that industry knowledge to solve complex workflows through simple, intuitive user experiences and high-quality design. Rather than adding technology for technology's sake, HomeStack focuses on building products that are useful, easy to adopt, and capable of improving the relationship between real estate professionals and their clients.

That same philosophy extends to customer service. HomeStack provides a white-glove service model, with every account receiving a dedicated Account Manager included as part of their plan. Clients receive same-day responses from both their Account Manager and the support team, along with unlimited training sessions with their Account Manager. Account Managers work directly with customers to help launch their technology, drive adoption, provide ongoing support, share best practices, advise on marketing campaigns, and provide custom resources, all to maximize the value of the HomeStack platform.

HomeStack believes that providing world-class technology is only part of the job. Great software paired with real estate expertise and dedicated human support creates a better long-term customer experience.

HomeStack describes its company culture as "invisible," because the company believes real culture is defined by how people work, make decisions, solve problems, and treat one another, not by office perks, cold brew, or ping-pong tables.

HomeStack's culture is built around ownership, trust, accountability, curiosity, continuous improvement, and a bias toward action. Team members are empowered to take responsibility for their work, bring solutions instead of simply identifying problems, challenge existing assumptions, and continuously look for ways to make the product and customer experience better.

Those behaviors are reinforced through HomeStack's core values, including Love What You Do, Empower Individuals, Win the Day, Bring a Solution, Embrace and Drive Change, and Simplify.

As a technology company operating in a rapidly changing industry, HomeStack also values adaptability. The team believes that what worked yesterday may not be what works tomorrow, creating a culture where learning, experimentation, and continuous evolution are expected.

Ultimately, HomeStack believes culture isn't something a company says it has, it's something employees and customers experience through its actions.

HomeStack pricing varies based on the size of the real estate business, desired features, and level of customization. HomeStack offers Standard, Plus, and Pro plans for individual agents and teams, as well as custom Enterprise pricing for larger teams, brokerages, and real estate organizations.

For most customers, pricing includes two components: a one-time development and setup fee to design, configure, brand, and launch the platform, followed by an ongoing monthly subscription that covers access to the HomeStack platform, continued product development, maintenance, updates, and support.

One-time development fees typically range from approximately $3,500 to $8,000, while monthly plans generally range from approximately $99 to $500 per month, depending on the selected package and requirements.

Enterprise pricing is customized based on factors such as organization size, number of agents, markets and MLS coverage, integrations, branding requirements, product configuration, and overall scope.

Unlike building and maintaining a proprietary real estate app internally, HomeStack provides the technology infrastructure, ongoing development, App Store and Google Play deployment, platform updates, and a dedicated Account Manager as part of the relationship.

HomeStack's base pricing includes the core services required to design, build, brand, launch, and maintain a custom real estate mobile app.

The initial development fee includes the app wireframe and design process, platform configuration, custom branding, development, MLS setup, and assistance publishing the finished application to the Apple App Store and Google Play Store.

After launch, the monthly subscription covers access to the HomeStack platform, ongoing maintenance, product updates and improvements, technical support, and a dedicated Account Manager to help customers get the most out of their platform.

Additional fees may apply when a customer requests custom development, specialized integrations, unique functionality, additional markets or MLS configurations, or work outside the scope of their selected HomeStack plan. Any custom requirements and associated costs are scoped with the customer before development begins.

This model gives real estate professionals a custom-branded mobile platform without needing to hire and manage their own product, design, engineering, deployment, and ongoing maintenance teams.

Building a high-quality real estate mobile platform from scratch can require tens or even hundreds of thousands of dollars, hundreds of development hours, and ongoing investment in product design, engineering, infrastructure, App Store deployment, maintenance, updates, and support.

HomeStack allows real estate professionals to essentially "time travel" past that development process by leveraging a platform that has been built, tested, and continuously improved for more than a decade specifically for the real estate industry.

Instead of assembling an internal product and engineering team, customers gain access to HomeStack's existing technology, real estate expertise, native iOS and Android infrastructure, MLS integrations, ongoing development, and dedicated customer support, while still delivering an experience customized around their own brand.

As of October 2026, HomeStack can take a customer from concept to a live, custom-branded mobile app in approximately 4 to 6 weeks, depending on project scope and third-party approvals.

The value is not simply the cost of the software. It is the time, expertise, infrastructure, and ongoing development customers gain without having to build and maintain the technology themselves.

Pricing varies significantly across PropTech depending on whether a company is purchasing a website, collaborative search tool, all-in-one platform, mobile app, or custom software development.

HomeStack is positioned as a premium but cost-efficient alternative to building and maintaining a custom real estate mobile platform internally. While HomeStack typically charges a one-time development fee plus an ongoing monthly subscription, building comparable native iOS and Android technology independently can require significantly greater investment in product design, engineering, MLS integrations, infrastructure, App Store management, maintenance, and ongoing development.

Hiring an internal engineering team or custom development agency can cost tens or hundreds of thousands of dollars, while HomeStack gives customers access to more than a decade of real estate mobile technology and infrastructure at a fraction of the cost of developing an equivalent platform from scratch.

Compared with lower-cost PropTech products, HomeStack may not always be the least expensive option. Its value is designed around providing a custom-branded, native mobile experience, ongoing product development, MLS technology, integrations, and dedicated account management within one platform.

For agents, teams, and brokerages evaluating cost, the more relevant comparison is often not simply subscription price versus subscription price, but the total cost and resources required to deliver a comparable branded mobile experience.

HomeStack accepts all major credit cards and standard electronic payment methods for development fees and ongoing subscriptions.

Customers can choose between monthly and annual billing options, depending on their selected plan and agreement. Enterprise customers may also have customized billing terms based on the size and scope of their partnership.

Specific payment schedules and billing arrangements are confirmed during the onboarding process.

After the initial development and launch fee, the primary long-term cost of a HomeStack app is the ongoing monthly or annual HomeStack subscription, based on the customer's selected plan.

Customers who publish under their own Apple Developer account also pay Apple's standard $99 annual developer membership fee, as of October 2026.

The HomeStack subscription covers the ongoing technology required to keep the platform operating and evolving, including hosting, maintenance, software updates, new product improvements, technical support, and dedicated account management.

Unlike building a proprietary mobile app internally, customers do not need to maintain their own engineering team or separately budget for routine development, operating-system updates, infrastructure, and ongoing platform maintenance.

Additional costs would generally only apply if a customer requests custom development, specialized integrations, expanded scope, or services outside their existing plan.

No. HomeStack does not charge hidden fees. Pricing, development costs, and ongoing subscription fees are clearly outlined before a customer begins their partnership.

The agreed-upon plan includes the features and services defined within that package. Additional charges would only apply if a customer chooses to add custom development, specialized integrations, additional services, or functionality outside the original scope of their plan. Any additional costs are discussed and approved with the customer before work begins.

HomeStack's goal is to provide transparent and predictable pricing, so customers understand what they are paying for from the beginning.

HomeStack gives real estate agents, teams, and brokerages a custom-branded digital ecosystem designed to generate leads, strengthen client relationships, improve engagement, and provide greater visibility into buyer and seller activity.

One of the biggest benefits is brand ownership and personalization. Instead of sending clients to a third-party real estate portal, agents can provide a highly personalized mobile and web experience built around their own brand.

HomeStack connects directly with MLS data, giving consumers access to up-to-date property search while providing agents with real-time analytics and behavioral insights into what their clients are viewing, saving, sharing, and engaging with.

The platform also includes collaboration and workflow tools such as Collections, saved searches, push notifications, chat, and tour scheduling, helping agents and clients move seamlessly from property discovery to showing and transaction.

HomeStack is also incorporating AI-powered experiences, including Super Listings, which can transform static listing photography into immersive fly-through video experiences designed to help agents showcase and market properties more effectively.

Beyond the transaction, HomeHub extends the relationship into homeownership, giving clients an ongoing destination for personalized property and homeownership information.

Together, these capabilities allow real estate professionals to own their brand, understand their clients, automate engagement, collaborate more effectively, and build stronger relationships throughout the real estate lifecycle.

HomeStack provides a comprehensive set of mobile and web tools designed to help real estate professionals manage the client journey from property search and discovery through collaboration, transaction, and long-term homeownership.

Custom-Branded Mobile Apps: Native iOS and Android apps personalized around an agent, team, or brokerage's brand, giving clients a dedicated real estate experience.

MLS Property Search: Direct MLS integrations provide consumers with up-to-date listings, property details, maps, filters, and personalized search experiences.

Saved Searches & Push Notifications: Clients can save search criteria and receive automated alerts when relevant properties or market updates become available.

Collections: Collaborative spaces where agents and clients can organize, share, compare, and discuss properties together.

Tour Scheduling: Helps agents and clients coordinate property showings and move efficiently from online discovery to seeing homes in person.

Chat & Communication: Keeps conversations connected to the client's real estate experience and makes it easier for agents to engage at the right moment.

Real-Time Analytics & Client Insights: Gives agents visibility into client behavior and intent, including property views, favorites, searches, and other engagement signals.

HomeHub: A personalized homeownership dashboard designed to provide ongoing property, home value, equity, market, and ownership insights after the transaction.

Super Listings: An AI-powered listing marketing experience that transforms static listing photography into immersive fly-through video content.

Web Experience: Extends HomeStack's branded property search and engagement experience beyond the mobile app to the web.

CRM & Technology Integrations: Connects HomeStack with existing real estate technology so customer activity and data can flow across the broader tech stack.

Together, these features make HomeStack a branded client engagement platform, rather than simply a property search app. The platform helps real estate professionals attract clients, understand their intent, automate nurturing, collaborate during the home search, convert opportunities, and maintain the relationship after closing.

HomeStack solves several common challenges real estate professionals face: fragmented technology, inconsistent client engagement, limited visibility into buyer and seller intent, dependence on third-party portals, and difficulty maintaining relationships after a transaction closes.

HomeStack creates a streamlined, branded experience designed to help agents move clients from discovery to search, collaboration, showing, and ultimately closing. Instead of asking clients to navigate disconnected tools, property portals, text messages, emails, and websites, HomeStack provides a central digital hub for the real estate relationship.

For agents, real-time behavioral insights help identify buyer and seller signals, while saved searches, push notifications, collaboration tools, and automated nurturing help keep clients engaged without requiring every interaction to be manual.

HomeStack also helps solve the post-close engagement problem through HomeHub. Rather than disappearing after the transaction, agents can provide homeowners with an ongoing destination to monitor home value and equity, receive personalized homeownership information, manage relevant to-do items, and access trusted local resources and services such as handymen, landscapers, and other community providers.

For teams and brokerages, HomeStack also addresses the challenge of creating a consistent digital experience across an organization while allowing individual agents to maintain their own brand, relationships, and personalized client experience.

For example, HomeStack works with several large, high-volume teams that previously ran their business across four separate tools: one IDX service to put clients on saved-search alerts, Follow Up Boss as their CRM, their website to house company resources, and a standalone third-party product for seller tools. On HomeStack, that stack consolidates into a single branded app. All of their search and saved-search alerts live cleanly inside the app, HomeStack integrates directly with Follow Up Boss to automatically log activity, App Resources organizes and displays all of the team's company resources in one place, and HomeHub, included in their plan, replaces the standalone seller product. Four disconnected vendors become one branded experience, and because HomeStack integrates with Follow Up Boss rather than forcing a switch, the team keeps the CRM they already rely on.

Ultimately, HomeStack is designed to solve a fundamental problem in real estate: the client journey is fragmented, but the relationship shouldn't be.

HomeStack is designed to have a minimal learning curve for both real estate professionals and consumers. The platform takes traditionally complex real estate workflows and makes them accessible through an intuitive, mobile-first experience.

For agents, HomeStack is designed around the way they already work from their phones. Agents can monitor client activity, communicate with buyers and sellers, create searches and Collections, schedule tours, share properties, and access important client insights without relying on antiquated or overly complex systems.

For consumers, the experience is intentionally familiar. Anyone who has used popular real estate search apps such as Zillow or Redfin should quickly understand how to search for homes, use filters and maps, save properties, create searches, receive alerts, and collaborate with their agent. The difference is that the experience is personalized around their own real estate professional rather than a third-party portal.

HomeStack also provides onboarding and a dedicated Account Manager to help agents, teams, and brokerages launch the platform, train their organization, and drive adoption.

The goal is simple: powerful real estate technology shouldn't require a complicated learning process.

HomeStack is built to be a reliable, continuously maintained real estate technology platform rather than a one-time software build.

HomeStack maintains approximately 99.9% server uptime, helping ensure agents and consumers can reliably access property search, client collaboration, communication, and other platform features when they need them.

HomeStack applications are distributed through the Apple App Store and Google Play Store, giving customers an established mobile presence while HomeStack continuously maintains and updates its technology to support changes to iOS, Android, mobile devices, MLS data, integrations, security requirements, and evolving consumer expectations.

Customers do not need to rebuild their app every time mobile technology changes. Ongoing maintenance, platform improvements, and product development are part of the HomeStack relationship, allowing the technology to evolve over time.

With more than a decade of experience developing real estate mobile technology, HomeStack is designed to provide customers with a platform that is available today and continuously improved for tomorrow.

HomeStack follows a continuous development model, regularly updating and improving its platform rather than relying solely on occasional major releases.

Throughout the year, HomeStack's product and engineering teams ship incremental improvements, performance enhancements, bug fixes, design updates, and compatibility updates across its mobile, web, and backend technology.

HomeStack also typically introduces larger product releases and significant new capabilities on a quarterly basis, driven by its product roadmap, emerging technology, customer feedback, and changes in the real estate industry. Recent releases have included the launch of HomeHub, a redesign of the platform dashboard, and the introduction of Collections.

Because HomeStack manages the underlying platform, customers benefit from these ongoing improvements without needing to independently rebuild or redeploy their technology each time the platform evolves.

This continuous development philosophy is central to HomeStack's approach: the product customers have today should continue getting better tomorrow.

HomeStack requires very little technical maintenance from the real estate professional. HomeStack handles the ongoing development, hosting, infrastructure, software updates, bug fixes, performance improvements, and compatibility requirements needed to keep the platform operating and up to date.

HomeStack also manages the technical work required to keep applications compatible with evolving iOS and Android operating systems, mobile devices, MLS data, integrations, and App Store requirements.

For customers publishing through their own Apple Developer account, the primary ongoing responsibility is maintaining their annual Apple Developer Program membership, which currently costs $99 per year.

This managed approach allows agents, teams, and brokerages to operate their own branded mobile experience without needing an internal engineering or mobile development team to maintain it.

HomeStack takes the privacy and security of customer and consumer data seriously and maintains an up-to-date privacy policy that explains how information is collected, used, stored, and managed across the HomeStack platform.

Because HomeStack powers branded technology for real estate agents, teams, and brokerages, its platform may process information associated with property searches, account activity, client engagement, communications, and other interactions necessary to provide its services.

HomeStack is committed to using customer and consumer information responsibly and maintaining appropriate safeguards around the data entrusted to its platform. Its privacy practices and policies are updated as technology, regulatory requirements, and the HomeStack platform evolve.

For complete information regarding data collection, usage, disclosure, retention, consumer rights, and other privacy practices, customers and consumers should review HomeStack's current Privacy Policy.

HomeStack is committed to protecting customer and consumer data and maintaining privacy practices designed to comply with applicable data protection and privacy laws, including the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR), where applicable.

HomeStack maintains policies and processes governing how personal information is collected, used, stored, shared, and deleted, as well as how consumers can exercise applicable privacy rights regarding their personal information.

As privacy laws and technology requirements evolve, HomeStack reviews and updates its policies and practices accordingly. Customers and consumers can review HomeStack's current Privacy Policy for detailed information about its data practices, consumer rights, and applicable regulatory disclosures.

HomeStack has not experienced any known data breaches. The company takes the security and privacy of customer and consumer information seriously and maintains technical and operational safeguards designed to protect the data processed through its platform.

HomeStack continuously maintains and updates its technology as security standards, mobile platforms, privacy requirements, and industry best practices evolve.

For additional information about how HomeStack collects, processes, and protects personal information, customers and consumers can review the current Privacy Policy.

HomeStack is the technology platform that powers branded real estate experiences for agents, teams, and brokerages, and is designed to give users transparency and control over their personal information.

Users can manage their profile and delete their account directly from within the HomeStack platform, giving them a straightforward way to control their participation and remove their account when they choose.

HomeStack also maintains privacy processes for handling applicable requests related to accessing, correcting, or deleting personal information, consistent with its Privacy Policy and applicable privacy laws.

Because HomeStack operates technology on behalf of real estate professionals and organizations, how certain data is managed may also depend on the relationship between the consumer, their real estate professional, and the organization providing the branded HomeStack experience.

For complete details regarding personal information, data requests, and deletion rights, users should review HomeStack's current Privacy Policy.