Break into a Luxury Market with Top Broker Strategies [And Tech]

April 3, 2024

Aspiring to break into a more affluent market? At HomeStack, we create real estate broker software for some of the most exclusive agents in the country and gain their luxury marketing secrets.

We created a round up of how they feature exclusive off-market properties, bring city clients to the Hamptons and how niching down in community creates incredible success and maybe even a hit show!


Darin Walker specializes in luxury homes in Austin. In a recent interview he explains how scouting off-market properties enables him to maintain a robust inventory of exclusive listings.

“Getting properties in front of someone before their known is my best advice…providing responsiveness is the biggest thing I strive for when dealing with my clients and providing them with exclusive off-market opportunities that they would never find elsewhere going online is a big part of what I do.”

App Tip: Use the Exclusive Listing feature in your App to enter in a Coming Soon or (off market) Pocket Listing and share with your clients to get properties in front of them before anyone else. Darin’s App

Selling The Hamptons @discoveryplus 🔝 20 NYC Brokers @therealdeal 🥇 Founder @nestseekersmastersdivision
@biancadalessio @nestseekersmastersdivision

Bianca Dalessio, Founder of The Masters Division with Nest Seekers NYC and featured on "Selling the Hamptons" (airing on @discoveryplus) shares in a recent interview, her tactics for breaking into the competitive Hamptons market.

“We wanted to bring city buyers to the Hamptons, so I put together a Showcase Tour of Homes. We took buyers with similar criteria, budgets, and interests. Like, some were in Crypto, so conversations could flow naturally with real estate as the backdrop. This made a friendly environment a little more competitive with the limited inventory that weren't going to last long. It had multiple purposes, was a lot of fun and all of the homes on the tour sold!”

App Tip: Tag a group of Luxury prospects in your in your App Dashboard. Now, send that tagged group a Custom Push Notification to their phone and offer an exclusive private group tour or event in your market. Nest Seekers International App

Founder of The Oppenheim Group, Jason leads a team responsible for representing buyers and sellers of distinguished properties throughout Los Angeles.
@jasonoppenheim @theoppenheimgroup

Jason Oppenheim is President and Founder of The Oppenheim Group. He also stars in the hit show "Selling Sunset" and spinoff "Selling the OC" on Netflix. Jason reveals in an interview, his strategies for niching down and investing in his community to create success.

“I found the area that I loved and where I was excited to do business, I attacked it and  created a niche for myself. I am the type of person that I represent. I live in the Hollywood Hills…I believe in the area, the restaurants, hotels…I give back to this area. I understand it professionally, personally and socially, so when someone is moving here, they understand and believe in what I am talking about.”

App Tip: Streamline your client's search by helping them set up a Saved Search Notification. They can filter an ultra specific area, along with price range, number of beds and baths and more to automatically be notified when a new property hits the market before anyone else. The Oppenheim Group App

Christophe Choo, elite Coldwell Banker Previews® International Presidents Premiere, which honors the top 1% of Coldwell Banker agents worldwide — consistently ranked in the Top 100 at Coldwell Banker Global Luxury

Christophe Choo, has been selling luxury real estate in Beverly Hills & L.A since 1989 and is still #1 Coldwell Banker Global Luxury Real Estate Office in the U.S. He recently sat down with Tom Ferry on his Luxury Code podcast to reveal his luxury prospect follow up tactics.

“With wealthy people you don’t want to be overly aggressive, you have to be careful of that. You have to know who they are, what they do, their lifestyle and pick the right moments. That is an art in itself.”

App Tip: Use your App’s Insights feature to know exactly when and what to tailor your follow up with. With one tap you can see which properties they favorite, share or take notes on and even their price range so you suggest the perfect home each time! Christophe’s App

Go Outside the Box to Become a Luxury Insider

Exclusivity, Creativity, Community and Follow Up!

Leveraging your real estate app will help you to stand out in a highly competitive luxury market. It attracts and keeps you top-of-mind with high net worth prospects until the time is right.

And when that time comes, it’s important to have a tool that gives you the insights and data to know exactly when and how to follow up and gives prospects an exclusive concierge search experience.

Building a custom real estate app with HomeStack does exactly that. When you’re ready to crush your goal of becoming a top luxury agent, book a demo HERE to learn more. We can’t wait to help.

Learn more about building a white-label app for your real estate team or brokerage.


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