Ever wonder why certain real estate teams consistently dominate their local markets? In our recent HomeStack webinar, we uncovered the secret weapon powering today's most successful agents: custom mobile apps.
HomeStack recently hosted an eye-opening webinar featuring an all-star panel of Side Real Estate team leaders who have revolutionized their market presence through building a custom mobile app with HomeStack:
These industry innovators shared game-changing insights on how mobile technology has transformed their businesses from local players to neighborhood dominators.
The panelists unanimously agreed that in today's market, visibility isn't enough—you need to be mobile-first. With consumers spending unprecedented time on smartphones, our experts emphasized that establishing a branded presence directly on clients' home screens creates constant top-of-mind awareness that traditional marketing can't match.
Hilary Saunders highlighted that "the average person checks their phone 144 times per day—having your brand as part of that experience changes everything about your market presence."
Hilary’s go-to strategy: leverage the app QR code to generate relocation leads.
“Create a five-by-seven card with your app download QR code on it. Go to hotels in town, and leave it at the front desk or negotiate with the hotel managers. As guests ask about brunch spots or local activities, they’ll fall in love with your town and wonder, ‘Where can I look for real estate?’ Boom, they can download via your app. You’re welcome!”
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What sets these market-dominating teams apart isn't just adopting technology—it's how they've personalized it. Paul Ringon detailed how his custom HomeStack app serves as both a client acquisition tool and a comprehensive service platform that competitors simply can't replicate.
"When potential clients see that we've invested in our technology ecosystem, it immediately elevates their perception of our professionalism," notes Paul "It's become our strongest competitive advantage."
Paul’s go-to strategy: leverage the app QR code to generate relocation leads.
“As a boutique real estate brokerage, I don't want to come across as just another small outfit. My goal is to strike a balance between a large-scale real estate operation and a boutique feel. This approach to leverage our white label real estate app with HomeStack helps convey the impression that we are a significant player in our real estate market, as well as more technologically advanced than other boutiques who are our real estate competitors.”
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Perhaps the most innovative strategy revealed during the webinar was how these teams have transformed their apps into community hubs. Chris Winstead of All City Homes, explained his real estate team's approach to partnering with local businesses:
"We've curated a network of trusted local vendors within our app—from mortgage providers to home services. This not only enhances the client experience but creates a two-way referral stream that continuously drives new business."
This vendor network strategy has created powerful local alliances that reinforce these teams' positions as neighborhood authorities.
Chris Winstead’s go-to strategy: create a robust digital referral network.
“If clients have asked you for something twice, put it in the app. This saves time and avoids hassle, empowering agents to assist more clients. Our role is to simplify clients’ lives and ease agents’ jobs.
Here's my app: open it, tap ‘More,’ and everything is at your fingertips. Plumbers, electrician’s movers, you name it. That's my strong recommendation!
All City now also adds resources for our agents—scripts, open house forms, and more. It’s like a mobile intranet!
Instead of cumbersome Google Drive, our app offers efficient tools. Many meetings happen on the go, making this a great support.
This can truly benefit your team.”
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Panelists shared insights on using their HomeStack apps not only for current buyers and sellers, but to reconnect with former clients and sphere of influence contacts as well. Amy Cherry Taylor, founder of Porch and Stable Real Estate, shares how her real estate team has had a lot of success stories with past clients.
Amy Cherry Taylor’s Strategy: Use her HomeStack app to reconnect with past real estate clients.
“Our buyer agents inform existing clients about our real estate app so they can stay updated on new listings or when a neighbor's property hits the market.
Clients can access pertinent information and find our recommended service providers for plumbing, electrical work, and more. This exclusive resource helps us re-engage past clients.
Staying in touch is vital, as you never know when someone might re-enter the market. Past clients using our real estate app have led to fruitful conversations, allowing us to assist them in various ways, not just in real estate, but also as a resource for questions and recommendations leading to future sales.”
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All four Side real estate panelists identified push notifications as the game-changing feature that traditional marketing channels simply can't match. The direct line to clients' phones enables these teams to:
"Email open rates hover around 20% on a good day," explained Paul Ringon. "Our push notification engagement rates consistently exceed 85%. There's simply no comparison."
"Our events registration and promotion happen primarily through our app now," shared Hilary. "The ability to send targeted push notifications has increased attendance by over 60% compared to our email campaigns."
Regardless of market size, the panel emphasized that succeeding today requires recognizing a fundamental shift in consumer behavior. As Chris Winstead put it: "People aren't just on their phones occasionally—they live there. If your business isn't optimized for that reality, you're increasingly invisible."
The webinar concluded with an encouraging message for agents who haven't yet embraced custom app technology. Amy Cherry Taylor noted that the barrier to entry has never been lower, with HomeStack's platform making custom app development accessible for teams of all sizes.
"Two years ago, I was intimidated by the idea of having a white label real estate app," she admitted. "Today, I can't imagine running our business without it. It's become the centerpiece of our market dominance strategy."
Ready to dominate your local market with a custom real estate app? Contact HomeStack today to learn how top-producing teams are leveraging mobile technology to crush their competition.
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